everyone in today's Instagram video I want to show you a powerful analytics tool and that's Instagram inside of creator studio so the Instagram creator studio now this is totally different than Instagram creator accounts I'm gonna show you that in a second as well but creator studio is a platform on a computer so you have to go to business facebook.com slash creator studio to get access and there's a few other things that you got to do as well to get access to this now this is a bit of an advanced tutorial but I'll do my best to walk you through step by step let me also link to this page on the bottom so if you check the description come to this page Facebook does a good job walking you through each step in order to make this a reality so right here it says before you begin make sure you have an Instagram account and a Facebook page so Instagram accounts and a Facebook page you have to have both to do this then it says convert your Instagram account to a business profile or creator account and then connect your Instagram to your Facebook page before we even get started with the creator studio for Instagram so we're gonna go through a couple of these steps first then I'll show you how to set up creator studio if it's your first time here I make these easy to follow Instagram and social media videos every single day and if you check the link in the description I have a free tutorial on how to monetize and grow your followers on Instagram so make sure you check that out let's jump in I'll start on the phone first because we have to change our accounts after we have an Instagram accounts and a Facebook page now I obviously have other videos on how to make Facebook pages and Instagram accounts if you don't have those yet okay so now on the phone let's jump into
the Instagram app let me go to my profile page here and in order to change your account into a business or creator account press the three lines on top and go to settings if this changes just look for a settings option in your Instagram app here and here if you go to the account option here you could see that you could switch to creator account or business account mine doesn't show business because I already have a business account so it shows person if you don't see these options make sure you update your app the creator account rolled out in 2019 so either one business account or creator account will work for this option since I already have business I don't have to but if I didn't just go ahead and switch and go through the process of switching our account is super simple now let me jump back on the computer for a second now that I've done this and I have a business profile now the next step I've already done so connect your Instagram account to a Facebook page you manage so here you could go ahead and press connect here and learn about exactly how to do that it's pretty simple on iPhone and Android it tells you exactly how to do that here so I've already done all that let me exit out of here now we could finally connect our Instagram account to a creator studio so again go to creator studio I'll link creators studio below so you don't have to worry about clicking here and now let me jump into what that link looks like and here it is I already have Facebook creator studio I have a complete tutorial on Facebook creator studio and what that means but now there's an Instagram option see what this phrase book creator studio gives you is a lot of ways to monetize your Facebook views rights manager great insights incredible analytics here on the side and it lets you upload videos so if you've ever used YouTube studio for example this will look very familiar to you let me just press the Instagram logo right here see what happens here and now it says creator studio for Instagram manage everything that happens on your Instagram would creator studio now these are beyond the analytics that you will ever get on Instagram and if you're serious about growing your Instagram this is a must-have option connect your account here I'm gonna press ok I'm gonna use this page my main page here on Instagram my business page continued that one I showed you how to convert on the phone again if you have any issue just refer back to this Facebook help guide and it's gonna tell you exactly how to do a couple of things so now I'm still under the Facebook profile here let me press Instagram and as you could see it changed the whole layout based on what I post on Instagram here let me go back to Facebook just to show you and if you wanted to use a different page the process is really simple here's the drop down and it's gonna show you all the different pages that you have if you have multiple pages again the connect to Instagram guide from Facebook tells you how to do this with multiple pages but I'm just gonna do this on this main page go to the Instagram tab here and now let's browse around a little bit here so it's gonna show me some of the post statuses some of the ones I published or if I had some schedules or archived they're all here it dates here yeah mana likes each one got right here on the side the comments each one got some of the archived ones obviously there's no details here what the published ones you could see how many likes dis got how many comments it got and so on I could also change the post status here to just see the published ones if I don't care about the archived ones which is probably the case so now I could see how many likes each one has and see which one did better than the other one I could see this one only got 386 likes
compared to typically more than a thousand likes that I get on the other post so I know there's something wrong with this type of post here that's on there all content you could also go ahead and view it by video or photo or these other options here on the side but what I really care about this is under the content library and on their post what I care about is inside let's jump in here and it says choose your account I'm gonna choose that account here and let's take a look here this is very useful where I could see my week at a glance and see how many actions were taken on my accounts now what I really care about is actions because that's what is really gonna drive traffic to my website for example so I could see I slowed down here so I only got four website traffic but it did turn into a lead so these are the type of actions I want to get in this case of this Instagram account sometimes you want calls sometimes you want just profile visits to get more engagement and followers and then you can see your account discovery again very important you want to see how
many reaches you've had per week and you
want this number to continually go up and then you could see again in the last seven days my total impressions were down so I need to put more effort in this week but you could see your impressions your reaches these are against some of the analytics that you get on their Instagram insights but this is a much easier way to view it in a big screen now under activity I'll go to audience now under insights and again these are some important things that I want to pay attention to age and gender of my followers this is a bill making page so you can see it's mostly men here I could see their age range here as well very helpful now this is very important when your followers are on Instagram I want to see what data are on Instagram you could see thirty five thousand so it's pretty even throughout the week but now I could look by day and hour and see what part of the day they're most engaged in on Instagram so I know maybe around 3 p.m. is where I should do most of my posts what city country they come from very helpful and then I could go ahead and press Instagram account here on the side and you could see add Instagram account if I wanted to add more right here I could have all of them here let me go back to the content library here and at any time if I wanted to just see what a post has done or what hashtags I could just scroll over it and you can see all the hashtags whose been
tagged you could press the three dots to view a post and it will take you to Instagram to view it again a lot of useful options inside of Instagram creator studio here and what's great about this is you could always have this open on a desktop for examples you don't have to jump into the analytics part or your insights inside an Instagram all the time again you do need a creator or business account to even get access to this kind of things even inside of the Instagram insights so make sure you follow everything you read on this page
and everything I showed you in this video hopefully you could get to this page and take a look at these insights and take advantage of it again make sure to check out the links in the description makes sure you check out the free training video as part of a bigger training course that will show you how to grow your followers or monetize Instagram thanks so much for watching this one and I'll catch you on the next Instagram video
■ How to Make Instagram Creator Reels Like a PRO!
this video is everything you need to know about instagram reels instagram's answer to tick tocks shorter form videos we're going to cover exactly how to make instagram reels including how to use and upload your videos as reels simple tips and tricks to increase your views and my top video editing apps and tools for iphone and android all designed to help you get better results now while we're going through this video why not grab your smartphone jump over to my instagram and hit follow once you're done come back and give your instagram handle a plug down in the comments below and share it with the rest of the primal video community i'll be down there as well now comparing reels to instagram stories which are limited to 15 seconds and disappear after 24 hours reels are vertical videos as well but they can be up to 60 seconds in length and they don't disappear giving you that benefit of having a piece of content you're creating that can stick around and bring you impact and value for a long time after you create it now reels really do need to be created in that portrait format as well and for best results when you're posting them i'm going to share some tips a little later on so that important stuff doesn't get cropped off now compared to tick-tock the two of them are very similar tik-tok right now does support up to three-minute videos and this is something that maybe reels will be increased to that at some point as well but for right now your maximum video length with reels is 60 seconds but apart from that the two are very similar they've both got a lot of effects and filters and music and stuff that you can use to create short sharp engaging videos and that's really the real benefit of the real draw card with this type of content short sharp engaging bingeable content that people can consume quickly now in terms of creating reels you've really got two main options you can do the entire process just within the instagram app so i'm going to show you that first but option number two is to use more professional third-party apps which will give you more advanced controls and customizability and really let you get more creative with your editing allowing you to create more professional reels so i'll cover those ones off second to create reels in the app itself there's a few ways you can access it you can swipe across from the left and you can see that we're now in the instagram camera down the bottom you've got the option there for reels and pressing that is going to allow you to make reels from here if we back out of this now hitting the x at the top the other way that you can get to this is by hitting the little plus button up the top and then down the very bottom you can select reels i'm on camera again or if we go back one more time the third place is if you select the dedicated reels button down the bottom middle of the screen then you've got a camera button in the top right hand corner if you press that it's going to take you to the same place now in here the first thing you want to set is your video length so we can see that here on the side and we've got the option of 15 seconds 30 seconds or 60 seconds now even if you select 60 seconds start recording your video and you're not maxing it out it's under 60 seconds then it'll crop that down for you so you're better off selecting 60 seconds here instead of say 30 seconds and then running out of time to finish your video if it goes over now if you want to add in music and match your recording to the music then you can press on the music here you can select a lot of popular music tracks in here you can search for them up the top there as well and you can then select the section of the music track that you want to include i'm going to press the trash can in the top left to cancel out of this there's also a speed button in the app here so we see where it says one x if we press on that we can choose the different recording speeds so we could record a video and have it play back in slow motion or we can even use this to get a little bit tricky and we can record our movements in slow motion and have them play back in real time so that's how you can see some of those reels that seem to be perfectly timed to music or perfectly timed dance moves this is how they're doing it down below that you've got all your filters and effects that you can add on hey actually looks pretty good no it doesn't looks terrible get off get off and there's also a touch-up mode down below that now this is really just like a beauty mode it's going to smooth out your skin make you look amazing you can press and hold on it though and you can adjust the amount that you want to have looks nothing like me so we can turn that one off there's also a countdown timer you can turn on so that your videos will start recording after a certain amount of time and the last button down the bottom is for aligning your camera to your previous shot so if i press this now it's going to overlay where i took a quick screenshot or a quick little clip and i can line myself up there so when i press record to start recording again i've lined up pretty close so again a creative tool to help you line up your shots and make them seem more seamless now the most important thing here though is the record button down the bottom now this will work two ways you can either just tap on it and it's going to start recording until you tap it again and it's going to stop or you can press and hold on that button down the bottom and when you let go it's going to create that clip so if i press and hold on it now then this is recording and i can see they've got the countdown timer at the top telling us how long about 60 seconds we have left the moment that i release then that clip is paused and we can see on the progress bar at the top that that's how much we've recorded now i can do the same again i can press and hold and you can see that our countdown timer is happening again at the top this is recording a second clip to add on after the first one now we have the ability here to hit preview and to play them both back together or we can come over here and we can edit these down so if i press on this little button here then we can see our two clips down the bottom and i can either press the trash can to delete them or i can press the scissors to trim them down maybe i want to trim something off the end i can just grab this end back or likewise from the start so we can easily trim down our clips here i'm going to hit cancel on that at the top and i'm just going to hit done on this one here now now when you're done recording your videos here if you press the preview now obviously that's going to play it back then here you've got all the same features and effects and things that you have when you're posting a regular instagram story to add in text to draw add in stickers and gifs effects voiceover music and the last button there is to download and save a backup version of your clip now that's a good idea if you're looking to repurpose what you've just shot to another platform without any of these texts and effects and things on now if we go next on this one here then this is where we can post and share this out as a reel we have the ability to add in a caption add text here we can tap on our cover image there and we can go through and we can pick out the perfect frame that we want to use as our cover image for this reel or we also have the ability and a lot of people miss this right down the bottom we can upload an image from our camera roll so if we press on this we can go through and pick an image that we want to use let's pick this picture of russell we can then have that as our cover image or thumbnail image for our reel so if we go done now then that's applied now you also have the option here to also share your reel onto your instagram feed we can turn that on or off here and if you are going to do that then that's going to go out as a square image so you have the option here to crop your profile image down so you can see it's given us a display here this was our entire image we can just pick the section that we want or we can even scale it up if we want to make it a more compelling instagram image that's going to go on our feed we can also tag people in our reel we can come down here under advanced settings and also add a paid partnership label if you're going to be doing branded content and then from here you can either share it out or you can save it as a draft now one thing to be aware of if you are going to be posting your reels onto your feed is how they're actually displayed so when you're viewing them in the real section you can see that they are full screen but if you go back and view them on your profile you can see that we're getting a four by five aspect ratio here so it's cropping off the top and the bottom so you want to keep this in mind because if someone is previewing this way without actually tapping into view at full screen they might be missing off what you've got on the top and the bottom so any text that you're adding you want to make sure it's within that area so that's option number one just using the instagram app now to kick things up a notch and get more creativity more control and higher quality out of the videos you're creating and this is where you can use some third party or aftermarket apps for both filming and editing your reels now we've done full breakdowns on the best filming apps the best editing apps on both android and ios and i'll link those down in the description below but in terms of the best all-rounders for creating instagram reels for filming you really can't go past filmic pro you could think of this like your built-in camera app but on steroids this is going to allow you to create your vertical videos with so much more control and higher quality than you'll get out of the built-in camera app and the instagram camera app as well you better do things like lock down your shutter speed lock down your iso rack focus to change the focus while you're recording adjust volume levels change up the picture profiles of your recording to really dial in the look and feel of the video you're creating essentially unlocking dslr like settings on your phone now probably the biggest thing you won't have in filmic pro that you did have in the instagram app was the ability to pause your recording and just to quickly go back and remove things on the fly with this workflow though instead you'll be recording either a lot of separate clips or one really big clip and doing your editing down afterwards in your editing app now in terms of the best editing apps to use then to edit down your footage that you've just shot in filmic pro if you're looking for the most professional app on ios that really goes hands down to lumafusion but it is going to be over complicated for a lot of people it's really a very professional app on android probably the closest thing to it right now would be kinemaster or kinemaster but in terms of the best all-rounder for someone who is an absolute beginner right through to someone who is more advanced i would suggest checking out vn video editor or cut both of those are really easy to use they're both free and they both pack in a ton of features now i have full video editing walkthroughs on this channel for both cap cut and vn video editor and they'll be in the description below as well but this is what you'll see when you open up vn video editor you just want to hit down the bottom on the plus to create a new project and then select new project you then want to select your video clips that you want to edit down and press the next button down the bottom and then we can go through and we can edit this together we can pick up and we can move clips around we can tap on a clip and we can adjust again the start time or the end time just by dragging those yellow handles around if we're playing through we want to cut a clip in half we can press the scissors down the bottom to split a clip into we could even add another cut and we could delete that middle section entirely by pressing the trash can so you can easily go through trim down your footage remove all the stuff that you don't want really sharpen up and create your refined video in here with so much more control and so much more features than you have in the instagram app you've got the ability to speed up and to slow down your clips to add in filters and effects to change how your video looks and even apply transitions and effects to take your videos to the next level now if you're editing your videos down this way there's two great resources which will help you take your videos to the next level the first one is place it this is an amazing online service that will let you easily create video animations video intros animated text and graphics you can easily then drag and drop into your videos and the second one is storyblocks this is another amazing online service that gives you access to so much b-roll or stock footage so that you don't need to go and shoot everything yourself there is a massive library of video clips that you can download and use in your videos to help make them more engaging so these are two services that i highly recommend and they're going to help you make your videos look even better so once you've edited down your video just do a quick check before you save it out to make sure that there is no end screen or watermark or branding saved on it with some of these free apps so we can see we've got one here we just want to hit delete on that to make sure that's gone we then want to save it out so we come up the top here to export and then come down the bottom to export that's going to go ahead and save our video out for us so we can then jump back over to instagram open up our reels section as if we're going to create an instagram reel but instead of hitting record down the bottom left we can select a video from our phone and select the video that we just edited down then we can come up the top and press add we actually still have the ability then to add in music and effects and things if you haven't done it already we can then preview that and again adding any text stickers captions anything else that you want to add to that hit next and you're posting it just the same as you're posting a regular reel so this is a great way as i said to help you to get really creative with both your filming and your editing without the need to just be locked into what instagram is giving you for your reels and you can still mix it up and integrate a lot of those reels features into your videos as well so those are your options for creating amazing looking instagram reels now if you're interested in leveling up your filming on your smartphone then check out the two videos that are linked on screen a complete step-by-step process for creating amazing looking videos using your iphone and android device you can then save out and use in your reels as well i'll see you in the next one
■ Instagram BUSINESS vs CREATOR account - which is RIGHT for you?
instagram business versus creator account what is the difference between instagram business and creator account which instagram account type is best for me if this question has been circling your mind for quite a while now and you still haven't made the decision let us clear up your doubts and help you choose the type of instagram account that best feature marketing needs what are we waiting for let's go [Music] hi everyone thank you so much for joining me here today for another episode of iq hashtags instagram school i am alex a content specialist for iq hashtags the most used instagram hashtags and analytics tool designed to help you skyrocket your instagram profile to make sure you guys don't think that we forgot about something here yes we do remember that having a personal account is also an option to go for but it is not a brilliant marketing move it really limits your growth possibilities on the platform it doesn't include many useful features like your profile insights it is a more casual type of account and since you're a business savvy person let's move straight to the only two options you should consider as a professional on instagram the old days when you could choose between public and private account are long over in 2016 instagram introduced business accounts and soon after in 2019 launched a third option creator account now both business and creator account provides some pro features you should definitely take advantage of to build a powerful instagram profile you might be thinking this could exist as a one since both a business and a creator want to make money and be treated like professionals so why separate the two business and creator accounts have many similarities but each is geared toward a slightly different user to put it simply business account is best for more traditional business models like retailers local businesses brands organizations or service providers so if you're a business looking to create a following on instagram and use the platform strategically to build brand awareness increase sales or reach new customers then this is a perfect choice for you then on the other hand a creator account is best for public figures content producers bloggers artists and influencers so people who aren't necessarily business owners but for example want to partner with businesses build fun communities or personal brands if that's what you're on instagram for this is the way to go now you should be able to decide which type of instagram account best describes you as a user but you still don't know how exactly any of these accounts will contribute to your goals so now is the perfect time to talk about key features of a business and creator account and look at the differences between them as i said before both the business account and creator account are quite similar so we've created an august 2021 master list of the features they both have while including the ones that make them different these things keep changing and evolving all the time but hopefully you'll get all of the answers you need from this one video before deciding which account type is best for you let's start with access to creator studio instagram in creator studio is available to anyone with an instagram business profile or creator account the instagram section in creator studio lets you manage all of your instagram posts and get your in-depth profile insights from a computer with creator studio you'll be able to see an overview of your instagram content and your performance such as reach and impressions contact buttons and display option both features available for business and creator account with a one small difference in business account you can also share your business location the option not available in a creator account but very important for everyone with a stationary business in both cases you can choose to display your contact info in your profile or not action buttons you can use calls to action buttons in your profile for example things like book now and only one action button can be displayed on your profile at a time this option is available for both professional accounts now let's talk about a secondary inbox you'll have access to an inbox with primary and general tabs you can use this inbox to organize your messages from the request tab and control notifications this feature is now available for both types of accounts ranked requests now you are also able to sort your requests by received date or by top accounts again available for both professional accounts quick replies a very time-saving feature you can create draft direct messages using the quick replies feature in instagram business or creator account this feature is useful for accounts with a high volume of direct messages visibility you cannot set your profile to private either as a business or a professional account this option is available for personal accounts only it really doesn't make much sense to set your professional profile to private since you want to reach as many people as possible interested in your business or a personal brand even though some people think that a private account builds some kind of sense of exclusivity but what it really does is kind of isolating your profile from your potential followers hence private is only available for personal accounts only profile categories both instagram business and creator profiles let you add a category label in your bio profile categories helps people interested in your niche find accounts like yours you can also choose not to display the label in your profile both profiles have access to insights where you learn more about your followers and how much your audience engages with your content as well as professional dashboards where you can track your performance access and discover professional tools and explore educational information curated by instagram especially for you now is the time for the latest and the most exciting updates that have been a huge improvement especially for creators on the platform that will now have a chance to monetize their instagram content just like business account with instagram shopping creators can use product tags to highlight products in photos and videos across feed and stories when a user taps only shopping posts they'll be directed to your product description page where they can check out and complete their order hopefully all this information helps you to make the big decision about your account type but if you didn't make up your mind from everything you've heard so far then don't worry it won't cause any damage to your profile performance if you decide to stick to a creator account for a while and then change your mind and decide to switch to business remember that you can always switch between these two professional accounts without losing any of your insights and here comes a huge red alert it doesn't work the same when you switch back to a personal account in this case you'll lose your historical profile insights so just don't do it if you care about your profile performance thank you so much for watching let us know in the comments what type of a professional account turned out to be the most suitable for you if you enjoyed this episode you might also like to visit our blog or follow our instagram profile where we share more instagram wisdom and of course you'll find all the links in the description below don't forget to subscribe our channel and tap the bell button to not miss our next video and see you in the next one
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